Founded by Kihachiro Onitsuka in 1949, ASICS has become a leading brand in the footwear industry. Initially known as Onitsuka Tiger, the company rebranded to ASICS in 1977, inspired by the Latin phrase "Anima Sana In Corpore Sano," meaning "a sound mind in a sound body." ASICS is renowned for its high-quality athletic footwear and has also made significant strides in its lifestyle division in recent years.
Popular among sneaker enthusiasts for models like the Gel-Lyte III, Gel-Lyte V, and Gel-Kayano, ASICS has developed a dedicated following. The brand has collaborated with notable designers and brands, including JJJJound, Ronnie Fieg, and Sean Wotherspoon, to create unique and sought-after releases.
